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3. But as with everything, there are cons to go with the pros. Viral marketing practices which use internet as the communication media can be accessed by large amount of people worldwide and it can be seen as an advantage over traditional advertising media such as tv and radio advertisements. Thanks! Devising concepts commensurate with your goals You should then create an apt idea in tandem with the goal and generate a buzz among users. Posting a blog post or sending an emails potential customers does not cost as much cost of advertising in Television. In this article, you will understand the various advantages and disadvantages of viral marketing. Lower Advertising Costs. Low cost: It doesn’t need to cost much to produce something that people will want to share. It uses existing communication among friends and other associations to spread the message. The main reasons for the wide popularity of viral marketing are: Socializing and networking has now made very closer to the people. Advantages and Disadvantages of Viral Marketing, Design Patterns : Chain of Responsibility, (Click here for the Introduction to Viral Marketing), Use and Problems of Measuring National Income Data, Introduction to Market Segmentation and Segment Bounding, Infinity Blade 2 : Skycages – Defeat Ryth [Revenge Achievement], Temple Run 2 Tips & Tricks [Bonus: 100 Million High score/ 57X game profile], Infinity Blade 2 : Skycages [Treasure Maps], Infinity Blade 2 : Skycages [Quick Review], Infinity Blade II: Skycages [Weapon List]. Customizing the message based on user preference and local interest is also possible in viral marketing through data mining techniques. The viral marketing has some disadvantages also. It caters to the exact target market of the product as filtering is possible when using online means. The Advantages of Viral Marketing. 1. It is considered to be a cost effective advertising method when compared to traditional advertising modes. 1. Viral marketing refers to the use of social media platforms for marketing of company’s product or service so as to create brand awareness among a large number of people. When the viral marketing in done in a large scale it becomes annoying for the email receiver to receive large amount of emails in their inbox and they are made filtered as spam messages. eval(ez_write_tag([[300,250],'letslearnfinance_com-leader-1','ezslot_0',110,'0','0']));As one can see from the above pros and cons of viral marketing that on one hand a company cannot ignore this marketing technique but at the same time a company cannot depend solely on this marketing technique for the achievement of desired sales and profits. 2. Advantages of viral marketing. 5 Advantages of Viral Marketing. Companies can easily segment their target customers and do marketing accordingly. Potential of great reach. In order to understand more about this topic, one should know the advantages and disadvantages of viral marketing –. As an example if a product message is spread in Twitter using retweets it uses the existing followers of the retwitter to spread the message. Helps to build the reputation of the firm fast through increased sales and online promotions. I truly loved reading your post. Viral Marketing Advantages. Composing an email message or a blog post does not require much of effort when compared to making a TV commercial or bill board campaign. Offering incentives or free services/products for participating and recommending … The same goes with digital marketing. How Does Viral Marketing Work? It is more risky and controversial as comparative to traditional marketing. A successful viral marketing campaign does not guarantee that it will lead to increase in sales because a successful viral marketing campaign can create product or brand awareness among customers but in order to translate that success into increased sales company requires sustained marketing effort. Great potential reach. As we previously mentioned, you just have to think of the big idea and make it creatively interesting for people and the rest of the work will be done by the people! Tools used in viral marketing can be set up with less effort. When the viral marketing in done in a large scale it becomes annoying for the email receiver to receive large amount of emails in their inbox and they are made filtered as spam messages. The main disadvantages of the viral marketing are that you have to work in association with an unknown group, chances of getting an unsolicited e-mail threats and the dilution of the brand and much more. All Rights Reserved. Hotmail.com is a the best example that can be quoted. Hence as far as the company is concerned this marketing is similar to billionaire traveling in low-cost airlines that is an advertisement of company’s product or service happens in very low budget resulting in saving of money of the company. The biggest advantage of this type of marketing is that it is a very cost effective way because unlike television and print media where advertising expenses are very high viral marketing requires internet and access to various social media which involves a negligible cost to the company. As an example, if a company wishes to introduce a product for teenagers living in New York ans wishes to advertise on Facebook, it is possible for the firm to access basic information of the user and filter the target market. The advantages of viral marketing service are high credibility, low costs, great reach, high efficiency and the opportunity to continuous promotion adjustments. There are many advantages of using viral marketing such as: There can be disadvantages of using viral marketing such as: This is such a great resource that you are providing and you give it away for free.

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